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Consumer Acquisition and Connection In the Evolving Retail Environment

The dynamic and evolving retail environment continues to present retailers with challenging and potentially profitable e-commerce opportunities. Retailers’ omnichannel strategies must focus on efforts to acquire and connect with consumers who increasingly view shopping as a blended experience of online and in-store activity. Retailers must look for ways to connect and measure success as customers transition from brick-and-mortar stores to an all-embracing omnichannel experience.

The fluctuation of store closures over the last few years—and the business landscape moving forward—illustrates the strategic importance of active portfolio management and a strategic plan for integration of online and store-based shopping.

Read more in the full Report.

This article was originally published in the Journal of Corporate Renewal (JCR), the official publication of the Turnaround Management Association (TMA). 

© Copyright 2023. The views expressed herein are those of the author(s) and not necessarily the views of Ankura Consulting Group, LLC., its management, its subsidiaries, its affiliates, or its other professionals. Ankura is not a law firm and cannot provide legal advice.


retail, report, f-strategy, economics & statistics, performance improvement

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