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Black Friday Shopping: Market Observations

The Ankura Performance Improvement team visited malls and retail locations across the U.S. during Black Friday 2023, evaluating holiday shopping and consumer trends. This follows the release of Ankura’s 2023 Holiday Consumer Spending Survey for Retailers. The objective? To see firsthand whether the 2023 holiday season would make a grand entrance or a subdued one. Truth be told, it landed somewhere in the middle.

Download the full report below >>


© Copyright 2023. The views expressed herein are those of the author(s) and not necessarily the views of Ankura Consulting Group, LLC., its management, its subsidiaries, its affiliates, or its other professionals. Ankura is not a law firm and cannot provide legal advice.



performance, performance improvement, retail, report

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