Padel is one of the fastest-growing sports in the world, with much of its growth being driven bottom-up by investors. One of those investors, Houman Ashrafzadeh, Founder of Padium, joins Jonny Gray on this episode of #TheBusinessBehindSport to discuss the rise and growth of padel in the UK and worldwide over recent years.
Together they discuss:
• What makes padel different from other racket sports
• The development of the governance of the sport
• The commercial opportunities with padel
• The future of the sport - could it become an Olympic sport?
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