Challenges Facing Pet Food Manufacturers in Today’s Business Environment
The pet food industry has navigated both booms and challenges in recent times. The COVID-19 pandemic led to a surge in pet ownership, causing a temporary boost in revenue. However, supply chain disruptions and soaring input costs soon followed, leading producers to prioritize stabilizing profit over sales.
Pet food manufacturers face a complex business landscape shaped by more than just supply chain challenges – economic pressures, evolving consumer preferences and raw material costs have put pressure on profit margins. Sourcing high-quality ingredients going forward in 2025, particularly proteins and specialty additives, could become more expensive and less dependable, leading to potential product shortages or reformulations.
Regulatory Oversight
Regulatory scrutiny is also increasing, with governments imposing stricter safety and labeling requirements. Compliance with evolving regulations adds operational complexity and costs. Additionally, sustainability concerns are driving demand for eco-friendly packaging and ethically sourced ingredients, requiring manufacturers to invest in new processes and materials.
Consumer Behavior
Consumer preferences are shifting towards premium, organic, and specialized diets, such as grain-free or plant-based options, forcing brands to innovate while maintaining affordability. The rise in direct-to-consumer (DTC) models and e-commerce competition has also reshaped distribution strategies, making traditional retail channels less dominant.
Furthermore, heightened awareness of pet health and wellness means consumers are scrutinizing ingredient lists more than ever, demanding transparency and functional benefits from pet food products. In this competitive and rapidly evolving market, manufacturers must balance cost efficiency, innovation, and regulatory compliance to stay ahead.
Coming Challenges
Pet ownership rates should continue to rise, but competition will intensify as new entrants join. Revenue is expected to grow modestly, reaching $28.6 billion by 2029, with innovation in pet food formulas offering advanced nutrients and sustainable ingredients being key to staying competitive.1 The key challenges for pet food producers in 2025 include:
- Sustainability and Environmental Impact: Manufacturers will need to adopt more sustainable practices, focusing on eco-friendly packaging and sourcing ingredients responsibly to meet consumer demand for environmentally conscious products.
- Regulatory Changes and Compliance: As regulations around food safety and quality standards continue to evolve, manufacturers must ensure compliance with these requirements, which can involve significant adjustments in production and quality assurance processes.
- Shifting Consumer Preferences: There is a growing trend towards natural, organic, and specialized diets for pets, such as grain-free or plant-based options. Manufacturers will need to innovate and expand their product lines to align with these changing consumer preferences.
- Supply Chain Challenges: Global supply chain disruptions, potentially due to geopolitical issues or climate change impacts, can affect the availability and cost of raw materials, posing a significant challenge to maintaining consistent production levels and pricing strategies.
Addressing these challenges requires strategic planning, investment in manufacturing optimization efforts, and a keen understanding of market trends. Ankura’s Performance Improvement team can help transform and optimize your manufacturing operations into a well-orchestrated symphony. Contact us today for a consultation.
1. IBIS World, Pet Food Production in the U.S., November 2024
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© Copyright 2025. The views expressed herein are those of the author(s) and not necessarily the views of Ankura Consulting Group, LLC., its management, its subsidiaries, its affiliates, or its other professionals. Ankura is not a law firm and cannot provide legal advice.
