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The Business Behind Sport: Tom Allwood, Co-founder of MATTA

Dive into the dynamic world of sports branding on this month’s episode of The Business Behind Sport! Join Tom Allwood, co-founder of MATTA, and Jonny Gray as they unravel the secrets of building unforgettable sports brands. 

From igniting Women’s Elite Rugby in the U.S. to revitalizing established brands, Tom shares his strategic insights on turning visions into fan communities. Whether you are starting from scratch or breathing new life into a brand, this episode is packed with transformative tips and expert advice. 

 

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© Copyright 2025. The views expressed herein are those of the author(s) and not necessarily the views of Ankura Consulting Group, LLC., its management, its subsidiaries, its affiliates, or its other professionals. Ankura is not a law firm and cannot provide legal advice. 

Tags

podcast, sports, sports advisory

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