This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
Subscribe

Social Media Links

| less than a minute read

Sporting Goods Industry Spotlight: Trends, Growth, and Key Market Dynamics (July 2025)

The U.S. sporting goods industry is experiencing dynamic growth — projected to hit $128 billion by 2030 — driven by an increasingly active and health-conscious population. Sporting equipment leads the market, with athletic apparel and firearms/hunting equipment also being significant contributors. While gender-specific preferences shape demand, untapped consumer segments exist in activities like cycling and yoga. This growth is further influenced by technological advancements like artifical intelligence and virtual reality in retail, a push for customization, and increasing emphasis on sustainability.

 

Sign up to receive all the latest insights from Ankura. Subscribe now 

© Copyright 2025. The views expressed herein are those of the author(s) and not necessarily the views of Ankura Consulting Group, LLC., its management, its subsidiaries, its affiliates, or its other professionals. Ankura is not a law firm and cannot provide legal advice. 

Tags

performance, report, f-performance, turnaround & restructuring, retail, sports, performance improvement

Let’s Connect

We solve problems by operating as one firm to deliver for our clients. Where others advise, we solve. Where others consult, we partner.

I’m interested in

I need help with