With technological advancements happening at a rapid pace, companies are more equipped than ever to justify and build a data-driven culture.  Digital transformation was a necessity for many companies during the pandemic and now these companies are sitting on a gold mine of information. Data and the use of data can serve very different purposes across departments. Regardless of where you sit, the ability to harness the power of technology and the proliferation of data can drive an impact whether it be in the short or long term. 

Technology is an enabler. Whether you are at the early stages of the maturity lifecycle or ready for the latest advancements, value is derived as long as you have a clear vision of purpose and goals. Don't strive to "boil the ocean" - instead focus first on the quick wins that will help set you up for success. 

Even the best technologies won't solve for data that lacks integrity. It is important to understand the state of your data before jumping into advanced solutions. Often insight is gleaned simply by creating a unified data model for interpretation, analysis, and reporting. As the article states, it is important to start with a solid foundation to drive lasting change.